My robot friend here on the left, BotFocus is a little disheartened. He wants to inform you of some important issues.
All B2C businesses benefit from working with at least one B2C social media. And the best, unequivocally, is Facebook, with over 2.7 billion monthly active users in Q2 2020, Facebook is the world’s largest social network.
So if your organization is in B2C, chances are you already have a Facebook Business Page. If so, how many memberships do you have? I.e. how many members / subscribers like your page. These are now already connected with your FB page. It’s more important than ever to stay in contact with one on one approach.
Yes, yes I understand, you already do. You regularly post your various promotions or activities and it costs you time and money.
How to make sure I get better visibility with my Facebook page subscribers
The answer to this question is simple. It is about developing a constant communication link by interacting (on a one-on-one basis) with your members.
Okay, so what does one to one mean. Rest assured, this is not a score in a sports macth but rather the ability to communicate with your members as if you had only one. We agree that with just one member, the interaction would be almost intimate. This client would be very close to you, knowing all your products and services, a perfect ambassador! It’s easy with a member, but what to do with 1000 members, 5000 or even 100,000 Facebook members.
Your Facebook members are all people who love what you do. That does not mean that they are regularly aware of your activities. Why? Because they are not constantly on Facebook and the chances of missing your communications (posts) are predictable.
So the goal is to get your communications into the hands of your Facebook follower. Yes, on his cell phone. This is how we develop a privileged communications link with your members.
How? ‘Or’ What? Yes, using a chatbot that allows you to take advantage of your Facebook followers. However, you have to do it the right way.
I will talk to you in my next article on how chatbots work, and finally what we can do to increase your sales, your memberships, your performance and above all create better retention.