Customer Relationship Management, a strong project for any organization
It is nothing less than giving or giving back all its place to a privileged and lasting relationship between the customer and his supplier. The “CRM Project” becomes the benchmark for all departments and all staff in contact with the customer.
Customer and supplier are becoming closer, processes must be redesigned for maximum transparency and efficiency.
Everyone must now know – if not anticipate – the actions of the other and react to them more directly. This may imply for some organizations:
A deep revision of its culture, mentalities, and behaviors, putting the client back in the privileged place that should be his;
accept dialogue with him and if necessary accept his criticism. An overhaul of the company’s operational processes: marketing, IT, customer service, logistics, finance, production, research and development, human resources, management, etc.
The establishment or redeployment of the software and hardware IT infrastructure allowing the establishment of new well-defined and better controlled processes is an investment that will benefit your human resources and your business.
